Elevator Speech Template Examples for a Basic 30-Second Introduction
If you’re looking for elevator speech template examples, this simple four-part structure is designed for a clear, basic 30-second introduction—without rambling.
Quick 4-part template (copy/paste)
- Part 1: Who you are
Hi, my name is … from (company name) - Part 2: Who you help
We help / I help (target audience) - Part 3: What problem you address
Who have (this problem, issue, or challenge) - Part 4: What they get
So they get (this particular solution)
Keep it short. The goal is a clear introduction—not a full company history.
Fill in each part (how to write it)
Part 1: Who you are
Start with: Hi, my name is… from (company name).
If you’re already in a conversation and someone asks what you do, you can shorten it to: “I’m Jerry and my company is…”.
Avoid long details like office location, founding date, or employee count. Shorter is better.
Part 2: Who you help
Use a targeted line such as: We help (this target audience)…
Try not to make it too broad. Pick wording that matches your real ideal client.
Part 3: What problem you address
Use: Who have (this problem, issue, or challenge).
Define the main problem you solve—without turning it into a long explanation.
Part 4: What they get
Use: So they get (this particular solution).
To make it land, describe outcomes in language that connects to how your ideal client may feel (frustration, worry, fear, annoyance, etc.).
Example 30-second elevator speech
Hi, I’m Jerry from Acme Insurance.
We help home owners in Leawood who are worried they don’t have adequate coverage (or that they’re over-covered).
With us they get the peace of mind that comes from knowing they’re insured appropriately.
Practical tips to keep it around 30 seconds
- Make each part one idea. If a sentence becomes two, tighten it.
- Don’t “over-qualify.” Your audience line should feel relevant.
- Lead with the problem, not the full process. Save details for follow-up questions.
- Use emotion-light wording. Mention how they feel, then what they get—briefly.
- Practice once out loud. If you lose your place, simplify the wording.
Make your own in 5 steps
- Define your ideal client. Who are they, and what challenges do they struggle with?
- Name the core problem. Write one simple line describing the issue.
- State what they get. Translate your offering into a clear outcome.
- Fill the 4 parts. Use the template to keep your intro structured.
- Shorten relentlessly. Remove extra details until it feels natural at conversational speed.
Related template resource
If you’re also gathering supporting materials, you may find this helpful: free funeral program template.
Frequently asked questions
How long should a basic elevator speech be?
A basic target is about 30 seconds. Each of the four parts should be a single, clear idea—enough to invite a follow-up conversation.
Should I include company history or office location?
No. Keep Part 1 short. Details like where you’re located, when you started, or how many employees you have are usually better left out of a 30-second intro.
What if someone asks what I do during an ongoing conversation?
You can shorten Part 1. For example: “I’m Jerry and my company is…”—instead of reintroducing yourself in full.
How specific should I be about who I help?
Be specific enough that it feels relevant, but not so narrow that it excludes the people you actually want. Avoid overly broad lines like “we work with everyone.”
Do I talk about the solution in Part 3?
No. Part 3 is for naming the problem. Save your explanation of what they get for Part 4 (or for a later question).
Can I adapt this template to different businesses?
Yes. The four-part structure is designed to be reusable—swap in your audience, the problem you address, and the outcome they get.